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September 1, 2015
By: TOM BRANNA
Editor
The force is with them! CoverGirl is collaborating with Lucasfilm to launch “an expansive, historic promotional campaign” in support of “Star Wars: The Force Awakens,” the next episode in the “Star Wars” franchise, which is set to open on Dec. 18. The cosmetic line is one of seven brands working with the movie company. According to Lucasfilm, the companies have developed “break-through, custom creative campaigns, and innovative programs and activations for their target audiences.” Global...
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